It started with one question.
In 2018 I asked myself whether a coffee company could make the kind of impact Love Your Melon and TOMS made, but through something people already enjoy every day.
I believed it could. So I started Awareness Coffee Company. We have gone from an idea to shelves at grocery stores like Sprouts from California to Florida. Today we partner with businesses, schools, teams, and community groups that want their coffee to do more.
You're Part Of This
When you drink Awareness Coffee, you're part of the impact. Check out our Past Donation Recipients to see who you've helped support.
I'd love to hear from you, whether it's feedback, a cause close to your heart, or an idea for our next bag.
Much love,
Sean Michele
Founder, Awareness Coffee Co.
Sean@awarenesscoffee.com
Our story
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An Idea to use coffee as a way to raise money and awareness was born.
All of our bags have a story. Whether it was creating the breast cancer bag for our mom or launching the USA bag for our family members in the military.
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Growing the idea with impact
We were fortunate enough to donate to over 10 non-profit organizations during our first full year in business.
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Corporate Partnerships Added
Our team started to partner with companies across the US to bring joy to their employees through specialty coffee.
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Brand refresh
Our small team took a break to really try to find a better way to operate and fulfill the mission we set out to achieve when we launched this brand in 2018.
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PWI Partnership
Every bag of Awareness Coffee is packed by Partners With Industry (PWI), a Rochester nonprofit that creates meaningful jobs for adults with disabilities.
